Giving leftover materials a new purpose – and a new story to tell A New Story designs and manufactures sustainable fashion, apparel and home décor - from string bags and computer sleeves to decorative pillows, coats and sweaters
All our designs are made from leftover materials – fabrics, leather and yarn - that originally were destined for something entirely different, but never made it that far.
Maybe the dye turned out to be the wrong shade, or maybe the design got discontinued.
Whatever the reason, the materials were left to gather dust or were bound for the landfill.
The story could end right here at the landfill, but it doesn’t. Instead we rescue the materials from their dreary destiny and give them a second chance.
And this is why we call ourselves A New Story: We take leftover materials that would otherwise have been thrown away and give them a new purpose, a new design – and a new story to tell.
We are passionate about sustainability and believe that throwing out beautiful, high-quality fabrics, leather and yarn is a meaningless waste of resources.
Bringing them back to life and rewriting their stories on the other hand make all the sense in the world.
This is the beginning of A New Story – let’s tell it together.
A New Story pop up store Nørre Farimagsgade 47, 1364
